Advertise with us

Wirral’s brightest free magazine


With a large, targeted distribution of 10,000 copies, Waiting is available to read and take away from waiting rooms in all Wirral hospitals (NHS and private), in GP surgeries, health centres, railway stations and ferry terminals, leisure centres, libraries, plus other, smaller outlets. Distribution now also includes several of our own prominent magazine stands located around the borough, including a number within NHS departments (the only Wirral magazine with permission to do this). These also feature donation information for our favourite Wirral charities, which we offer free-of-charge. [View example] [Locations currently include Arrowe Park A&E, Arrowe Park main foyer, Clatterbridge Outpatients, Clatterbridge main entrance, Clatterbridge Cancer Centre main foyer, Floral Pavilion ground floor, Cherry Tree Shopping Centre, Spire Murrayfield main waiting area, Bebington Civic Medical Centre main waiting area.]

Furthermore, our distribution is staggered, with many stands being topped up over a 10 week period, so that each issue has the potential to reach as many readers as possible, giving advertisements the longest possible shelf life. Our dedicated stands, in particular, are in high ‘foot fall’ areas and help us reach huge numbers of readers in these locations by our restocking during this period.

The magazine also enjoys a strong online and social media presence, with a digital edition* available, alongside additional content, via our fully tablet and mobile enabled website. (*April 2016, current online readership: 8700).

Waiting is editorially led with a strong health, fitness and well-being bias, including articles written exclusively for us by local health professionals, including staff our local NHS trusts. We believe that a magazine truly worth picking up and reading benefits the reader and advertiser alike. To this end, each issue is packed full of content – a combination of local news and information, engaging articles and features (of both local and national relevance, and written by our team and by contributors), entertaining competitions and puzzles, and much more.

We are particularly proud of our celebrity interviews, which are all conducted by us with each celebrity exclusively for Waiting Magazine. Interviewees so far – including many of Wirral’s most famous faces – have included Paul Hollywood, Paul O’Grady, Patricia Routledge, Kylie Minogue, The Walton Family, Chris Boardman, Joanna Scanlan, and Glynis Barber – and we are always excited to organise the next one!



Winter, Spring, Summer, Autumn


A high quality, full-colour, handy-sized (A5) magazine, Waiting is big enough to enable your advert to jump off the page, but small enough to fit into the reader’s handbag, briefcase or pocket and be taken home.

Advertising rates and sizes (width x height)

Our rates are highly competitive for a publication of this quality and distribution. Please feel free to compare us against other Wirral publications!

  • Fulsizeguidel page (standard) – £255
  • Full page (back) – £425
  • Full page (inside front/back) – £295
  • [Full page with bleed: 154mm x 216mm, without bleed: 138mm x 200mm]
  • DPS – £475 (pages 2 & 3), £425 (standard)
  • Half page – £145 [landscape 138mm x 96mm] [portrait 64mm x 200mm]
  • Quarter page – £85 [64mm x 96mm]
  • Classified – £45.00 [64mm x 44mm]

We offer discounts for multiple bookings. Please note, a professional design service is also available, should you need it, and this is completely free of charge.

Contact us

We are funded by responsible local advertising. Please drop us a line to discuss how we can help your business – you can reach us by email ( or telephone (07549 611293).

When making a booking, please ensure you read our Terms and Conditions. Thank you.

Neil Rees – Publisher

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